e-book How To Write An Inspired Creative Brief

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How to Write an Inspired Creative Brief by Howard Ibach Paperback Book, pages Description "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career. He expounds several oft-forgotten principles: simplicity, clarity, collaboration.

Creative Briefs, Explained

Led by the author of the critically acclaimed textbook, How To Write An Inspired Creative Brief , former ad agency creative director and corporate advertising executive, and college writing and literature instructor, this workshop guides you through the entire creative brief-writing process, from articulating your key objectives to crafting an inspired and inspiring single-minded proposition to best practices for briefing.

This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs.

Writing a Creative Brief That Inspires

Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client. This workshop is for anyone, at any level, who is involved in the development of advertising.

It is a great introduction for those new to the creative brief process and a welcome refresher for seasoned professionals. Plus two new approaches, both of which are required reading in a growing number of undergraduate and graduate programs in the US.

How to Write an Inspired Creative Brief | School of Marketing | ANA

He also served as the director of advertising and creative services at Asset Marketing Services Inc. He earned his B. He lives in Los Angeles. Fast Forward Your Content Marketing. The brief is the blue print of a campaign.


  1. Book review: “How To Write An Inspired Creative Brief”.
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  4. It is the manual for creatives and the guiding light of a project but like Howard mentions, it does not end after you present it to your team. Welcome questions from your team a couple of days after it has been presented. Stop learning or picking-up bad habits from others. Invest in learning how to write the best creative brief you can.


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