Guide Methoden zur Bewertung von Kundenbeziehungen im CRM (German Edition)

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This, in turn, provides them with guidance throughout their bachelor studies and should give them first ideas on their choice for, e. Additionally, graduates from the IS department are regularly invited to present what they are doing since they left University. This should provide the students with a long term perspective and stimulate them to think about their specific expectations on the studies. Finally, a mock exam provides the student with first impressions on how exams are being conducted at the department.

The knowledge of IT-specific legal knowledge is indispensable within all quantitative subject fields of business informatics.

Wiedemann, Heinrich [WorldCat Identities]

Previous knowledge from other modules is not required. Mathematics for IS. Mathematics are fundamental in every kind of quantitative study of business and economics. Mathematical skills are essentially needed, e. There are no prerequisites except a thorough knowledge of school mathematics, in particular differential and integral calculus for functions of one variable which, however, will be briefly repeated in the Adjustment course.

The tutorial offers all students the opportunity to work on the lecture-topics in small groups guided by experienced students. Operations Management. This module gives an introduction into the field of operations management. Selected business cases motivate the themes by demonstrating the potential that can be realized with good operations management.

Furthermore, the basic methods of operations management and their practical application are taught. The exercise supports the practice and deepening of the lecture content by applying it to concrete problems. Operations management deals with the management of processes in the production and service sector, and is located in the functional unit operations.


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For managing the assigned processes it is necessary to continually coordinate with other functional areas. For instance, it is important for inventory management to know the upcoming sales promotions planned by marketing. Operations Research. The course OR brings to the students mathematical optimization tools being very helpful in business administration. Hence OR can be applied in nearly every module that has at least a partially quantitative perspective.

Process Management and Application Systems. Application systems are ubiquitous in the business environment and appear in different forms. Although the general concept includes, for example, word processing software, the course focuses on e systems that are used exclusively in the business environment, i. In this way the lecture builds on basic skills learned in the modules data management, software engineering and information management.

Teaching methods are lectures, exercises, and lab exercises using different ERP systems and short presentations by students. An application system is a system of software components to manage certain tasks in a business environment. The lecture application systems provides basic knowledge for the design and the use of application systems in enterprises and enterprise networks. Initially foundations of information modeling e. Structure and function of selected application systems especially ERP systems are treated in depth and practiced in different systems.

Guest lectures from the practice round out the lecture program. In tutorials, the course content will be repeated and applied in a problem-oriented way. This course introduces the main concepts of programming languages and programming techniques. The students not only get a theoretical understanding of the concepts but also gain practical programming skills through the exercises.

There are no prerequisites for this course. The conveyed programming skills are required in several other courses such as e. Moreover, they are needed in the project seminar and in many cases for the bachelor thesis. The course covers object oriented programming in Java as well as declarative programming in e.

Moreover, the syntax and operational semantics of these languages is formally described. In detail the following topics are explained: overview of programming languages landscape; Java: objects, classes, methods, attributes, variables, class diagrams, visability, types, statements, expressions, method calls, recursion, arrays, inheritance, late binding, interfaces, graphical user interfaces, frameworks e. Swing , inner classes, exception handling, generics, wrapping of basic values, enumeration types, JUnit, file handling, garbage collection, applets, threads, synchronization, general programming principles, stepwise refinement; Haskell: algebraic data types, pattern matching, type inference, higher-order functions, Currying, lazy evaluation; operational semantics: strict vs.

The goal is that the students learn the main programming concepts and programming techniques. Project Management. Project Management skills are an essential part of conducting IT projects.

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The methods and software tools learned in this course are an essentially basis for further courses in the Information Systems curriculum, especially for managing software project seminars. General knowledge on managing projects might prove helpful to students for organizing their Bachelor or Master theses also. Project Management includes the planning, execution, and monitoring and controlling of projects.

Besides introducing and integrating the distinct phases of the project lifecycle, current methods and tools for project management are introduced. Tutorials and Assignments allow for repeating the contents of the lecture and applying project management methods and tools in a problem-oriented way. Furthermore, guest lectures from industry representatives add to the practical applicability of the lecture program.

Project Seminar.


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The material and methods learned in the previous courses shall be applied in a practice-oriented project to solve a realistic, complex problem. The project is often performed in collaboration with a partner from industry. The experience gained in the project seminar will be helpful for the bachelor thesis. The material and methods learned in previous courses are applied in a practice-oriented project. In particular teamwork, project planning and management, development of a business concept, design of a corresponding software architecture, implementation, and testing will be trained.

Moreover, the intermediate and final results of the project will be presented using state-of-the-art tools. The participants also have to read relevant literature and describe required concepts in papers.

Methoden zur Bewertung von Kundenbeziehungen im CRM

The students are supported in all these activities by tutors. Software Engineering. Software Engineering conveys the skills to develop large software systems. It assumes that the students have passed the course on Programming and that they have hence obtained the required programming experience. Software Engineering skills will be required in e.

The aim of this course is that students shall be enabled to develop large software systems in teams. The corresponding management concepts and technical skills will be conveyed. The course covers the phases of the software engineering life cycle, namely planning, requirements definition and analysis, design, implementation, and testing. Particular emphasis will be placed on UML modelling, middleware, and design patterns.

Moreover, process models such as UP and XP for software engineering will be presented.

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Specialization Business Administration. Specialization Computer Science. The knowledge and skills in a selected area of computer science are deepened. The students can select from a set of offered subjects. It is assumed that the participants know the concepts taught in the mandatory modules on computer science and that they are able to apply then corresponding methods. It is possible to continue deepening the selected topic when writing the bachelor thesis.

This module enables the students to deepen their knowledge in a selected area of computer science. Possible areas are e. In addition to the new material, the students learn in the seminar how to write a scientific paper on a specific topic based on a previous study of the relevant literature. Moreover, they learn how to present this topic orally in a well-structured and understandable way using state-of-the-art tools such as e. The required soft skills w.

Specialization Information Systems. The module allows students to deepen their knowledge from previous lecture. Therefore, they have to attend one specialization lecture as well as one seminar. Both courses can be held in an integrated manner. Next to these aspects students will learn to deal with scientific writing and scientific literature.

The search and appraisal of relevant literature of a field is one cornerstone of this module. Moreover, the results of the students have to be presented. Thus, this module should also focus on the corresponding presentation skills.